Our client is seeking a Media Associate to work with the internal YouTube Paid Media buying team across various brands. This candidate will be in the YouTube space and assist the team in campaign optimizations.
What Your Impact Will Be:
• Assist in translating Mattels Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
• Monitor competitors and macro trends and suggest campaign optimizations as needed.
• Make real-time optimizations to maximize channel performance & media efficiency.
• Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
• Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
• Support Sr Media Partners on weekly reporting calls for each brand.
Qualifications
• Bachelor's degree in Marketing/Business/Communications or related preferred
• 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
• Knowledge of YouTube platform, Google Ads, Googles Display & Video 360 Software, and YouTube analytics platforms
• Knowledge of SEO practices, keyword research, and content optimization
• Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)
#LI-MS2
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Meet Your Recruiter
Monica Stone Digital, Creative & Marketing Recruiter
I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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