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We are seeking an Associate Representative to support the execution and performance of paid social media campaigns for Universal Destinations & Experiences across the North American market. This role will partner closely with internal Paid Social team members and external agency partners to coordinate campaign activation, creative trafficking, reporting, performance analysis, and media planning. The ideal candidate is detail-oriented, analytical, highly collaborative, and able to manage multiple priorities in a fast-paced media environment.
Key Responsibilities
Support the execution and ongoing performance of paid social media campaigns across prominent social platforms.
Coordinate creative asset collection, campaign trafficking, tracking, and quality assurance through external agency partners.
Assist with campaign setup and execution, including vendor coordination, budget management, and media platform activities.
Partner with external agencies to monitor campaign performance, reporting, and media insights.
Participate in vendor meetings and cross-functional discussions to align on campaign strategy, performance, upcoming initiatives, and issue resolution.
Collaborate with agency partners on quarterly and annual paid media plans, including budget allocation, media partner recommendations, channel strategies, and campaign tactics.
Apply a strong understanding of business objectives and the role of media to help ensure paid social campaigns support broader marketing goals.
Maintain accuracy and attention to detail across campaign setup, creative implementation, tracking, and reporting.
Support additional media and marketing initiatives as assigned.
Qualifications
Bachelor’s degree in Marketing or a related field required.
1+ year of experience in paid media, with a focus on Paid Social Media.
Knowledge of social media advertising platforms and vendor platforms.
Experience supporting digital or paid social campaign execution.
Strong analytical, critical-thinking, and problem-solving skills.
Excellent verbal, written, and presentation skills.
Strong attention to detail and ability to maintain accuracy across multiple campaigns and deliverables.
Ability to collaborate effectively with internal stakeholders, agencies, vendors, and cross-functional teams.
Strong organizational skills with the ability to prioritize competing demands and meet deadlines.
Ability to contribute to strategic media plans as part of broader marketing initiatives.
Proficiency with Microsoft Office and media planning tools.
Preferred Experience
Experience working with external media or advertising agencies.
Familiarity with platforms such as Meta, Facebook, Instagram, and TikTok.
Experience with paid social campaign trafficking, QA, tracking, reporting, and performance analysis.
Experience supporting media planning and budget allocation.
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