Paid Social Traffic Manager
We are seeking a highly analytical and execution-focused Paid Social Traffic Manager to lead the day-to-day management, scaling, and optimization of paid social campaigns. This role is focused on driving high-volume, cost-efficient traffic and conversions through continuous testing, performance monitoring, and strategic budget allocation.
Key Responsibilities
Launch, manage, and optimize paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn
Own daily campaign operations, including budget allocation, bid adjustments, and pacing
Scale high-performing campaigns while maintaining efficiency targets (CPA, ROAS)
Monitor performance metrics and proactively identify optimization opportunities
Execute structured A/B testing across creatives, audiences, placements, and bidding strategies
Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences
Collaborate with creative teams to develop and iterate on high-performing ad concepts
Ensure accurate tracking setup (pixels, events, UTMs) and troubleshoot discrepancies
Build and maintain dashboards and performance reports to track trends and insights
Stay current with platform updates, algorithm changes, and emerging industry trends
Qualifications
2–5 years of hands-on experience managing paid social campaigns with a focus on performance marketing and traffic growth
Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, etc.)
Proven ability to scale campaigns while achieving efficiency targets
Experience managing large budgets and high campaign volumes
Strong analytical skills with proficiency in Excel or Google Sheets
Experience with tracking tools such as Meta Pixel, TikTok Pixel, and Google Analytics
Detail-oriented with the ability to manage multiple campaigns simultaneously
Preferred Skills
Experience in direct response marketing, lead generation, or eCommerce
Familiarity with creative testing frameworks and performance-driven ad strategies
Understanding of conversion rate optimization (CRO) and landing page performance
Experience with attribution tools or multi-touch attribution models
Basic knowledge of SQL or data visualization tools (e.g., Looker, Tableau)
Key Metrics for Success
Cost per Click (CPC)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Click-Through Rate (CTR)
Conversion volume and growth
Traffic quality (bounce rate, time on site, downstream conversions)
What Success Looks Like
Consistently scaling campaigns while maintaining or improving efficiency targets
Rapid testing and iteration cycles that drive measurable performance improvements
Strong collaboration with creative and analytics teams
Clear, actionable reporting that supports data-driven decision-making
#LI-HB1
