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Partnership Marketing Manager

San Francisco, CA 94107

Posted: 12/21/2024 Job Category: Marketing/Advertising Job Number: 20178

Job Description

As the Partnership Marketing Manager, HotelTonight, you will play a critical role in developing and maintaining HotelTonights CPA (Cost Per Acquisition) and CPI (Cost Per Install) partnerships to drive efficient and scalable customer growth. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about HotelTonight and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.

Responsibilities

• Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).

• Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross-functional teams across finance, legal and marketing to assess opportunities

• Partner with Engineering to implement new partnerships and support ongoing ones

• Analyze campaign performance and identify optimization opportunities

• Partner with Finance to forecast campaign performance across quarters

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About San Francisco, CA

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