Job hours-9:00am-5:00pm EST
Job schedule-Monday-Thurs on Site/ Friday WFH
Interview Process-2 Virtual interviews
Manager Job Description
Marketing Manager - SEO
The SEO Manager role will be an SEO subject matter expert, strong project manager, task-master, and excel wiz supporting the day-to-day tasks on Samsungs Home Entertainment (HE) - Integrated Marketing (IM) division, which supports TV, Audio and Memory business, reporting to the Head of SEO. We are looking for a doer; someone to dive in and complete many ongoing parallel tasks. The SEO manager will responsible for completing various tasks on time meeting a high-quality standard, including creating SEO reports, conducting keyword research, submitting and managing SEO Jira tickets, writing and QAing metadata and schema content provided by agencies, assessing EOL URLs for 301/410, assessing and fixing canonical tags, 301s, and other site health issues.
S/he will build relationships with cross-functional teams and agencies, and aid in planning and implementing best in class SEO strategy with focus on organic growth. This position is part of a fast-paced, dynamic digital team responsible for a growing business. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
Primary Responsibilities:
- Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
- Keyword research and managing a pillar cluster strategy
- Create and review blog article briefs and content to ensure optimum SEO optimization
- Writing SEO-optimized metadata and QAing metadata provided by agencies
- Submitting and managing Jira tickets to completion
- Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HEs existing roadmap
- QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
- Provide analysis on effectiveness of tactics and activations
- Understand key product reason to buy and features between models
- Partner with agency and digital / s.com team
- Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
- Partner with Digital team members to understand workstreams for S.COM, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
- Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
- Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
- Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
Required Skills:
- Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
- Effective analytical, critical thinking and quantitative problem-solving abilities
- Self-starter with desire to learn and contribute
- Great collaborator and strong communication skills
- Planning & organization to manage multiple campaigns and work streams at one time
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Knowledge of SEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
- High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Required Experience:
- 4-6 years-experience within eCommerce or Digital Marketing
- Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
- Fundamental understanding of SEO functionality to drive optimal results
- Must have strong skills in strategy, planning, marketing and project management
- Keep abreast of best practices and new tools to ensure maximum productivity
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Expert ability to work independently and manage ones time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert knowledge of principles and methods for showing, promoting, and selling products or services.
Expert ability to develop marketing and pricing strategy.
Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
Experience Leading a team of analysts
10+ years related experience required.
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