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Salesforce Marketing Cloud (SFMC) Technical Architects

New York, NY 10017

Posted: 11/18/2024 Job Category: Network/Infrastructure Job Number: 20022

Job Description

Salesforce Marketing Cloud Technical Architect 

Remote W2 Contract (12 Months)

While on contract you will have access to benefits such as PTO, Paid Holidays, Health Insurance and more! 

Job Overview for the Salesforce Marketing Cloud Technical Architect:
We are looking for a Salesforce Marketing Cloud (SFMC) Technical Architect to join the Marketing Operations team and leverage our Salesforce marketing technology stack. This role requires strong expertise in SFMC and the ability to make technical decisions to optimize usage of the platform. You will have strong collaboration skills to work with cross-functional stakeholders and ensure the delivery of personalized, data-driven marketing solutions. 

Key Responsibilities for the Salesforce Marketing Cloud Technical Architect:
  • Collaborate with cross-functional stakeholders to gather and translate business requirements into technical specifications.
  • Configuration of journeys and campaigns utilizing Journey Builder and Automation Studio
  • Optimize email templates, dynamic content, and personalization through AMPscript and Content Builder.
  • Troubleshoot and resolve technical issues related to campaigns and workflows.
  • Leverage SQL knowledge for advanced segmentation
  • Provide technical documentation, guidelines, and training as needed.
  • Assist with integrations between any technologies to Salesforce Marketing Cloud
  • Partner with CRM owners to ensure data integrity, including email preferences captured within CRM, and identify data enrichment opportunities.
  • Utilize Data Cloud to create and activate segments to pass to SFMC

Required Experience for the Salesforce Marketing Cloud Technical Architect:
  • Over 5+ years of Salesforce Marketing Cloud Architect Experience
  • Proficient in HTML, CSS, and JavaScript
  • Expert knowledge of AMPscript
  • Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email Studio, Automation Studio, Journey Builder, Audience Builder
  • Experience with Salesforce Health Cloud and Salesforce Data Cloud preferred
  • Salesforce Certifications a plus

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