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Summary: We are seeking a strategic & execution-focused Senior Brand Manager to join our team! The Senior Brand Manager would have ownership and responsibility for building four exciting brands in a highly entrepreneurial environment. This role will drive brand planning, integrated communications, and innovation initiatives and is pivotal in shaping the brand’s long-term vision and short-term execution across multiple channels and teams.
Responsibilities:
Strategic Planning & Brand Stewardship
Serve as a key contributor to the 3-Year Plan (3YP) and 1-Year Plan (1YP).
Lead quarterly marketing planning, execution, and optimization.
Steward brand fundamentals and visual identity across all communications.
Cross-Functional Leadership
Act as the lead point of contact for Integrated Agency Teams (IAT).
Partner closely with Club and Retail Sales teams to align marketing efforts.
Lead quarterly content strategy and development oversight.
Comfortable presenting to senior leadership.
Consumer Insights & Communications
Partner with Insights to lead research on consumer targeting, marketing, product optimization, product development and brand-building initiatives.
Lead Integrated Marketing Communications (IMC) planning and execution across a wide array of tactics, including media/digital, content, PR initiatives and events.
Innovation & Product Development
Oversee short-term and mid-term innovation and commercialization efforts.
Lead product renovation initiatives to enhance brand relevance and performance.
Identify and build alignment around opportunities for new and improved products based on consumer insights or category developments.
Budget & Performance Management
Tracks performance and KPI’s, adjusting plans as needed. Own the annual marketing budget and Statements of Work (SOWs).
Responsible for budgeting, leading monthly spend and utilization evaluations and providing strategic recommendations.
Own marketing/media reporting and develop action plans based on performance insights.
Other duties as assigned
Qualifications:
Bachelor’s degree (B.A) in Brand Marketing field and 7+ years of related experience in CPG; required. MBA in Marketing, or related field, preferred.
Must have strong CPG brand experience (including media, communications, content, strategy, visual identity, integrated marketing plans, agency management)!
Experience leading and overseeing a budget for a brand and/or portfolio of brands and communicating budget updates in a cross-functional environment.
Experience working with syndicated data and guiding others in how to utilize it to develop fact-based presentations
Strong quantitative and analytical skills, required.
Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
Strong communication (verbal and written) and interpersonal skills required.
Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company.
Proven experience in brand marketing, strategic planning, and cross-functional leadership.
Strong understanding of integrated communications and consumer insights.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Excellent communication, analytical, and organizational skills.
Ambitious self-starter with a can-do attitude., who loves to work in a fast-paced environment.
Discover exciting job opportunities in and around charming Greeley, Colorado! Nestled in the picturesque plains of Weld County, Greeley offers a perfect blend of small-town charm and modern opportunities for career growth. Known for its vibrant arts scene, including the Union Colony Civic Center and various art galleries, as well as its rich agricultural heritage, Greeley provides a unique backdrop for personal and professional development. With easy access to outdoor treasures like the Poudre River Trail and Rocky Mountain National Park, Greeley is an ideal location for those who enjoy a balance between work and play. Take the next step in your career and explore our job listings today!
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