eCommerce: Senior Mobile App Analytics Consultant
Top skills: SQL, Tableau, Presentation Skill/Story Teller, Web Analytics, Customer Journey Analytics
Summary:
The main function of a product manager is to maximize sales, revenue, market share and profit margins by leading a team to deliver an end product. The typical product manager guides the delivery of a product through its life cycle.
Job Responsibilities:
Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with other company departments to ensure revenue and customer satisfaction goals are met
Ensuring that the product supports the company's overall strategy and goals.
Managing the entire product line life cycle from strategic planning to tactical activities.
Author user stories, acceptance criteria and execute a portion of the testing on projects.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
Ensure product quality expectations are defined and known across the team.
Skills:
Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills.
Ability to work independently and manage one's time.
Knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.
Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods.
Education/Experience:
Bachelor's degree in a related field required. MBA or other related advanced degree preferred.
10+ years experience required.
KEY RESPONSIBILITES/REQUIREMENTS:
• Lead end to end Mobile App Analytics, Reporting & UX for ecommerce business
• Web Analytics: Customer Journey, Page Analytics, Pathing, Search Analytics etc.
• Proficient in Communication & Presentation skills, Data Analysis, Setup A/B testing practices/ Pre-post analysis, Web Analytics tool like: Omniture, Firebase, DXT etc.
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX and web performance & insights
• Collaborate with Business function, Category, Product, Merch & UX teams to create and deliver analytics Reporting and Insights
• Build and manage best-in-class Web Reporting
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
• Create and maintain internal mapping tables like product hierarchy, Dates and Adobe classifications
• Strong problem solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
• Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
• Drive data thought leadership and create end to end Web Reporting standards
• Proactively Identify gaps and provide tagging requirements (Build governance in maintaining eVars, Props & Custom events)
• Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
• Responsible to provide weekly business performance review and insights by coordinating with product
Background & Competencies Required:
• 8+ years of related experience in one or more of the functional areas: Business analytics, Mobile or Web analytics roles
• Masters degree in Business, Data Science or a related field
• 4+ years experience in ecommerce or retail or consumer electronics industry or management consulting
• Strong quantitative and analytical capabilities with high proficiency in data analysis using excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
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